Politicians are masters of rhetoric, a skill they hone through constant practice. They excel at crafting clear, memorable messages, such as Tony Blair's 'The third way' or Obama's 'Yes, we can'. They also utilize structured speeches like the Monroe Motivated Sequence, which involves identifying a problem, offering a solution, visualizing the outcome, and outlining actions.

Politicians effectively use emotions to move people to action, often incorporating stories and naming individuals in their speeches. They use 'totemic words' that trigger specific emotions, like 'progressive,' 'equality,' or 'free-market system,' to connect with their audience on a deeper level.

Key rhetorical devices employed by politicians include the 'three-part list' (e.g., 'A family in grief, a country in mourning, a world in shock'), and 'contrast' (e.g., 'ask not what your country can do for you, ask what you can do for your country'). They also use anaphora (repeating words at the start of consecutive sentences) and epiphora (repeating words at the end of consecutive sentences) for emphasis.

Charismatic speeches often frame topics around the future, the group (nation/party), individuals, and values. Politicians also position themselves as relatable, saying 'I'm one of you.' They are trained to 'sustain fire' by pausing to formulate the best answer when faced with aggressive questions, sometimes even revealing the questioner's intentions.

Politicians often avoid directly answering questions by 'bridging' to their prepared message. In debates, this bridging can involve counter-attacking the opponent. They also have a tendency to 'twist reality,' which they get away with due to three main reasons: repetition (illusory-truth effect), the sheer scale of their lies (making them seem unbelievable), and the public's lack of time to deeply analyze complex political statements.

In conclusion, politicians are highly trained in rhetoric, which is fundamentally about persuasion. Their mastery of these techniques allows them to effectively influence and move their audiences, as politics is ultimately a domain of persuasion.