North Face vs. South Butt

The 'South Butt' clothing, visible in a pharmacy, is drawing attention, but a new controversy is emerging. College freshman Jimmy Winkleman, the creator of South Butt, was shocked to receive a letter from North Face demanding he stop production.

North Face claims ownership of the trademark for their half-dome design. While acknowledging similarities, South Butt's attorney argues the differences, specifically between a 'face' and a 'butt', are obvious to the public.

Winkleman states the brand's purpose is to offer an alternative, not to confuse consumers or diminish North Face's product. He asserts his refusal to be bullied, indicating sales will continue despite potential legal action.

Winkleman is excited about the publicity generated by North Face, viewing it as free advertisement. His attorney admits a lawsuit is possible but believes it would be baseless. Reporter Jeff Burnball from Fox 2 News reports on the situation, mentioning North Face did not respond to contact. The video concludes by stating it will be interesting to see how the situation unfolds.