Summary
An overview of the digital marketing strategy for Elias, targeting educational professionals during key school periods.
Elias Promotion Strategy
Highlights
Target Audience and Channels
Elias will focus on marketing directly to principals, ICT managers, wellbeing coordinators, and teachers. The campaign will utilize digital channels including education conferences, school newsletters, and online advertising, intentionally avoiding traditional media like TV and radio.
Timing and Competitive Landscape
The promotional efforts are centered around the 'back to school' period in January-February, with additional activities planned for May-June. The strategy acknowledges competitors like Compass and SEQTA, who also prioritize online channels to reach the education sector.