I Posted 13 Videos… And Only Got 9 Subscribers (Here’s What I Learned)

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Summary

This video documents the early struggles and learning experiences of a new YouTuber after posting 13 videos and gaining only 9 subscribers. It covers the importance of analytics beyond subscriber count, how to analyze and improve video performance, the dangers of analytics addiction, the need to focus on future content, avoiding burnout, and the crucial role of patience in the YouTube journey.

Highlights

Documenting the Early Stages of a YouTube Channel
00:00:00

The creator discusses the lack of content showing the real analytics and struggles of a new YouTube channel with very few subscribers. They aim to document their journey, including experiments, successes, and failures, after posting 13 videos and having around 10 subscribers. They note that views are low, with a most-viewed video getting 500 views and others having almost no impressions.

What Truly Matters for Small Channels
00:00:49

The video emphasizes that for small channels, impressions, click-through rate, title, thumbnail, and average view duration are more important than subscriber count. The creator is actively learning and improving in these areas, focusing on better titles, thumbnails, hooks, editing, and pacing.

Overcoming Frustration and Focusing on Improvement
00:01:15

The creator admits it's hard not to see early videos as failures but stresses the importance of continuous improvement. They reflect on spending hours editing only for videos to perform poorly due to weak packaging (title, thumbnail, hook, retention) and encourage constant learning from each upload.

Addiction to Analytics and Maintaining Focus
00:01:54

The video highlights the addictive nature of checking analytics immediately after posting and the frustration when views don't appear instantly. The creator advises against constantly hovering over analytics, as it distracts from planning the next video. They note that YouTube often pushes videos hours after upload, sometimes at odd times like 3 AM.

Avoiding Burnout and the Importance of Persistence
00:02:52

The creator shares an experience of trying to upload four videos in a week while managing a full-time job, leading to exhaustion and burnout. They warn that many channels fail by quitting too soon and encourage continuous posting and learning, regardless of video count.

Current Focus Areas and the Hardest Lesson: Patience
00:03:35

The creator is currently working on improving hooks, editing pacing, and thumbnail clarity, ensuring thumbnails and titles work together and represent the video's content. They identify patience as the most challenging lesson to learn as a new creator.

You Are Not Alone in This Journey
00:04:02

The video concludes by reassuring small YouTubers that they are not alone in their struggles. The creator wants to show that making mistakes and experiencing inconsistent views (e.g., one video getting 20,000 impressions and the next only four) is normal. The core message is to keep learning from each post and persist in the journey.

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