Summary
Highlights
Kayley Melissa introduces her dedicated brand review of Virtue hair products, mentioning that she has been testing them for several months. She notes that Virtue Labs is based out of Raleigh, North Carolina, and shares that she will be answering viewer questions rather than a standard bullet-point review. She discloses that the products were sent for PR but assures viewers of her honest opinion, emphasizing that her hair is styled exclusively with Virtue products for the video.
Kayley addresses common questions about Virtue Labs. The products are available on virtuelabs.com, Sephora, and Dermstore. The entire line is cruelty-free and free of sulfates, parabens, phthalates, synthetic colors, dyes, and gluten. Prices range from $20 to $60, with larger sizes costing $90, placing it as a high-end brand. The brand offers a wide range of products for all hair types (straight to coily) and provides a quiz on their website to help customers find suitable products. The aesthetic is minimal with a neutral, elegant color palette.
Kayley explains the unique selling point of Virtue Labs: Alpha Keratin 60KU. Discovered by Winston-Salem University researchers, this technology extracts keratin in its purest form, which the body recognizes and uses to repair hair damage. Clinical studies show significant improvements: 67% frizz reduction, 95% split end repair, 22% increase in hair thickness, and 138% increase in color vibrancy after five applications. This keratin can also enhance natural wave patterns by improving water retention and protein balance, leading to healthier, shinier hair.
Addressing the high price point, Kayley discusses whether Virtue products are worth the investment. She states that while expensive, the cost reflects the extensive research, development, and high-quality ingredients, rather than just packaging or brand name. She believes the line genuinely provides healthy hair, not just healthy-looking hair. She acknowledges that an entire Virtue routine might be impractical for some and plans to highlight key products that offer the most value for those on a budget.
Kayley answers concerns about whether Virtue products are suitable for fine hair and if they make hair greasy. She confirms that the website's quiz helps find appropriate products for different hair types. She has found that even products like the Polish Un-Frizz Cream, Healing Oil, and Split End Serum, which could be heavy for fine hair if overused, do not weigh down her fine hair when applied in appropriate, small amounts. She notes that most of these feel more like serums than oils, offering a lighter feel.
Kayley shares her 'must-have' everyday haircare products from Virtue. She uses the Full Shampoo, which she describes as a 'goldilocks shampoo' – cleansing without stripping, moisturizing without being heavy, and smelling fresh. For conditioner, she uses the Recovery Conditioner for her color-treated and damaged hair. She praises its ability to make her hair feel incredibly soft, shiny, and smooth, almost like virgin hair again, a significant improvement over previous products.
The Healing Oil is highlighted as a top recommendation if one can only purchase a single Virtue product. It acts as a hybrid between an oil and a serum, offering moisture without heaviness. It can be used on wet hair as a leave-in or on dry hair for added softness, shine, and frizz control. She also discusses the 6-in-1 Styler, a lightweight leave-in that provides softness, shine, light hydration, strengthening, polishing, and heat protection. The Un-Frizz Cream is recommended for those needing more hydration and humidity blocking, particularly for thick, coarse, or unruly hair. The Split End Fixing Serum is praised for its ability to actually reseal ends, unlike most silicone or wax-based serums.
Kayley reviews Virtue's volumizing range. The Volumizing Primer is a lightweight spray that adds lift, sets style, and protects from heat without stickiness, making hair feel naturally lifted. The Volumizing Mousse is her 'new favorite,' offering exceptional volume and hold without dulling hair or creating a stiff texture, making it ideal for building a style base. The Texturizing Spray provides a very minimal, natural texture, which she finds lighter than her usual preferences but still effective for those seeking a subtle effect that leaves hair feeling natural and healthy.
Kayley moves on to the 'extra' products. The dry shampoo is excellent for second-day hair that needs a light refresh, absorbing oil without feeling gritty or clumpy, ideal for a subtle cleanup. The Exfoliating Scalp Scrub is a standout, blending exfoliation with a conditioning base, addressing both buildup and dryness. The Final Shaping Spray offers a light, flexible hold that locks in style, adds shine, and blocks humidity without stifling hair movement. Finally, the Restorative Treatment Mask, with its delightful snickerdoodle scent, is a thick yet spreadable mask offering deep conditioning and the unique Alpha Keratin benefits. Although pricey, she considers it a strong contender against other high-end masks.
Kayley concludes by expressing her immense satisfaction with the Virtue line, stating there isn't a 'dud' among the products, a rare find. She reiterates her top recommendations for those who can only buy one or a few items: the Healing Oil (travel size available), the Perfect Ending Split End Serum, or the 6-in-1 Styler. She emphasizes splurging on hair care (shampoo, conditioner, treatments) over styling products, as the core treatments offer unique, drugstore-unavailable benefits. She gushes about how Virtue has transformed her damaged hair into feeling like 'virgin hair' again, reducing frizz and breakage, especially in previously 'petrified' front pieces. She encourages viewers to try the products if interested and thanks them for watching.