how to make $50k/month selling "saturated" products

The video starts with the host introducing the topic of making $50k/month by dropshipping 'saturated' products, arguing that product saturation is a myth. He defines saturation as a point where market demand for a product is fully absorbed. Using a fishing analogy, he illustrates three scenarios: an empty pond (no competition, but no fish), a pond with many fishermen (too much competition, little market share), and a pond with a moderate number of fishermen (optimal market share). He concludes that the middle ground, where there's some competition indicating product viability but not overcrowding, is the smartest approach for dropshippers.

The host dismisses the 'blue ocean' concept, stating that truly unsaturated markets often indicate a lack of demand. He argues that if a product genuinely had demand, competition would already exist. Smart dropshippers enter a market after initial testing has proven its viability, allowing them to capitalize on established demand without excessive competition. He labels those who enter overcrowded markets as 'bottom feeder drop shippers' who chase scraps, likening them to bottom-feeding fish in an aquarium, while the top 1% of dropshippers get the fresh food at the surface.

The video then delves into two main routes in e-commerce: value products and volume products. Value products are higher-priced, more niche, and solve a specific problem, leading to higher conversion rates and margins. Volume products are lower-priced and aim for high sales quantities, often intrinsically viral and easier to get views for, though with lower individual conversion rates. The ideal scenario is finding a middle ground: a mass-marketed product that provides significant value and solves a problem.

The host explains how to make a 'saturated' product 'unsaturated' by switching the marketing angle and targeting a new niche. He uses the example of a cleat dryer that was popular in American football and baseball niches. By shifting the marketing to the soccer niche, especially in countries like Germany, UK, and France with passionate football fans, the product found a new, less saturated market, allowing for higher prices and margins.

The importance of critical thinking in marketing is stressed. The host warns against marketing products for passionate niches to the wrong audience, such as selling Ronaldo posters to young children who lack purchasing power. Instead, he advises marketing to the adults who would buy these products for their children. By switching the marketing angle to a new niche, businesses can achieve higher prices, increased margins, and greater market share, ultimately making a 'saturated' product profitable again.

The video concludes by reiterating that product 'saturation' is an overused term often used as an excuse by unsuccessful dropshippers. The host encourages viewers to be creative, put in extra effort, and be in the top 1% of dropshippers to earn $50k a month. He ends with a call to action, inviting viewers to subscribe, follow his social media, and consider his one-on-one coaching program with a guaranteed income.