How to Pick the RIGHT Charts For Your Data [TYPES OF GRAPHS AND CHARTS]

Introduction to Data Visualization00:00:00

A well-designed chart enhances persuasion and engagement, while poor design often stems from using the wrong chart type for the data.

The ICOR Method00:01:29

Venngage’s ICOR method helps select the right chart based on the goal: Inform, Compare, Change, Organize, and Reveal relationships.

Informing with Data00:01:55

Use font-focused charts, icon charts, or pictograms to highlight key data points for maximum impact.

Comparing Values00:03:14

Bar and column charts are best for comparing values. Bubble charts suit clear outliers, while pie charts should be used sparingly with limited segments.

Visualizing Change Over Time00:05:40

Line charts and area charts effectively show trends. Timeline infographics work for processes, and choropleth maps are ideal for geographic changes.

Organizing Data00:07:18

Lists, tables, Venn diagrams, and mind maps help categorize, rank, or show relationships between groups of information.

Revealing Relationships00:08:38

Use scatter plots to show correlations between two variables and histograms to display the distribution of a single variable.

Interactive Data Exploration00:09:32

When the goal is for readers to derive their own insights, use interactive charts that allow for data drilling.

Chart Design Best Practices00:10:12

Maintain consistency by starting axes at zero, using color for function rather than decoration, keeping labels clear, and practicing simplicity by avoiding clutter.