Summary
A plan to improve the consistency of institutional communication by aligning NHIA activities with organizational reforms through a structured content calendar.
Proposed NHIA Strategic Communication Plan
Highlights
Strategic Communication Initiative
The proposal focuses on shifting from ad-hoc event reporting to a unified narrative that highlights NHIA's core reforms. By creating a monthly media calendar, the organization aims to link individual engagements—such as meetings, conferences, and field activities—to broader policy milestones.
Execution and Planning
The strategy involves identifying key story angles for each activity and specifying the necessary assets like photos, videos, and interviews. By planning ahead using the leadership's schedule, the team intends to ensure consistent coverage and visibility for ongoing reforms and progress.