Green Practices in Business: A Systematic Review in Enhancing Environmental and Economic Sustainability

Introduction to Green Business SustainabilityPage 1

Sustainability in business is driven by environmental pressures, regulatory demands, and shifting consumer expectations. Adopting green practices like sustainable supply chain management and green product innovation helps companies reduce their environmental footprint while simultaneously achieving operational efficiencies, cost reductions, and competitive advantages.

Methodology: PRISMA and PICOS FrameworksPage 2

This study conducted a rigorous systematic literature review of 58 selected articles published between 2019 and 2024 using the PRISMA protocol and PICOS framework. This methodology ensured high-quality, relevant data by focusing on companies in the manufacturing, service, and retail sectors and filtering for specific, measurable economic and environmental outcomes.

Findings: Benefits and ChallengesPage 3

The analysis reveals that green practices significantly benefit economic performance, with 79% of reviewed studies reporting positive impacts such as increased profitability and improved Return on Assets. Key benefits include resource efficiency and stronger brand reputation. However, businesses face hurdles such as high initial investment costs, lack of technical knowledge, and inconsistent regulatory environments.

Policy and Cross-Sector CollaborationPage 4

The review emphasizes that scaling green practices requires supportive government policies, such as tax incentives and green finance. Cross-sector collaboration between public and private entities, as well as NGOs, is essential to overcome implementation barriers and foster an environment where sustainable, resilient business models can thrive.

Conclusion and Research ContributionsPage 5

The study confirms that green practices serve as a vital link between technical performance and environmental responsibility. Future research should prioritize longitudinal studies and comparative analysis across diverse sectors to better understand how policy mechanisms can accelerate the adoption of sustainable practices in both developed and emerging economies.