How to Write an Op-Ed / How to Write an Opinion Column / How to Write a Guest Essay

Jeffrey Seglin introduces the concept of an opinion column, clarifying that it is typically short (under 800 words), presents a clear point of view, and showcases the unique voice of the writer. He explains the origin of the term 'Op-Ed' (opposite editorial page) and how it has evolved to mean any opinion column, regardless of its physical placement.

Seglin outlines three crucial questions to ask when writing a column: 'Do I have a point?' (focusing on one overarching idea), 'What is that point?' (ensuring clarity of your message, often by checking with another reader), and 'Who cares?' (identifying your target audience and tailoring the writing accordingly). Understanding your audience dictates how you support your argument, not the argument itself.

The distinction between topic (broad issue) and theme (overarching point) is important. The main argument of your column should be established early on in what's called a 'nut graph.' An example is provided using a student's piece on pollution, highlighting how the nut graph sets up the column's central argument about policymaker inaction.

Seglin emphasizes rigorous research and fact-checking, using the '2x4' lumber example to illustrate that common knowledge isn't always accurate. He describes different types of research—field research (interviews, personal observation) and library/internet research—and advises going to original sources. A key interviewing tip is to 'shut up' and allow silences, as this often leads to more honest responses.

Strong openings are vital to engage readers. These 'hooks' can be based on new research, personal stories, or vivid scene-setting that provide the writer with 'standing' to discuss the topic. An example from a student's piece about her grandmother's death during wildfires illustrates how a personal narrative can effectively introduce a broader issue.

Endings are just as crucial as openings. They should echo the introduction, be foreshadowed, and offer a final takeaway. Seglin discusses different types of endings: answered argument, humorous allusion, resurrected symbol, and bookend moments. He also differentiates between 'closed endings' (which resolve the topic) and 'open endings' (which leave the reader pondering), noting that closed endings are generally safer for opinion columns.

Developing a unique voice is challenging but essential for an opinion column, which should be conversational. A practical tip for writers is to read their work aloud to catch errors, check pacing, and ensure the voice sounds authentic to them. This method helps refine sentence structure and overall flow.

Seglin presents a traditional structure for an opinion column: beginning with a two to three-paragraph hook, followed by a setup and a nut graph (the overarching point). The main body (eight to ten paragraphs) provides diagnosis and prescription. A 'concession' (acknowledging opposing viewpoints without undermining your argument) is typically included, leading to a definitive final paragraph which serves as a coda or call to action.

Revisions are critical for making a piece tight, clear, and accessible. Seglin advises checking quotations, facts, and consistency. He suggests applying the '25% rule'—cutting a seemingly finished piece by a quarter to sharpen it. Finally, he outlines how to write an effective pitch letter to editors, emphasizing a clear subject line, stating your argument, explaining suitability for the publication, establishing your credibility, and including a follow-up plan.

Seglin reiterates the three key questions ('Do I have a point?', 'What is it?', 'Who cares?') and encourages aspiring writers to read and write voraciously. He concludes with his personal motto: 'Always Be Writing (ABW).'