Best Way To Sell Websites To Local Businesses

Most web designers fail by focusing on technical features that local businesses don't care about. Instead, businesses primarily want to achieve their goals, such as increasing brand reputation, looking professional online, or, most commonly, generating more leads and revenue. The speaker shares his journey from $4,000 to over $20,000 per month by focusing on these client needs and building a recurring revenue model.

Drawing an analogy to a doctor, the video explains that offering a one-size-fits-all solution is ineffective. Just as a doctor diagnoses before prescribing, web designers must ask questions to understand a business's unique problems. Not all clients need a custom, high-end website; some may simply need an online presence, while others require lead generation or reputation management. Forcing a custom website on everyone will lead to fewer sales.

Traditional methods of finding clients (e.g., searching Google for businesses without websites) are slow. The video suggests using tools to scrape and categorize businesses by their website needs. To stand out from competitors who offer cheaper services, it's crucial to offer an irresistible, value-first proposition. Two website options are suggested: a full custom website and a 'website in a day' templated site.

The strategy involves offering value upfront to get clients on the phone. This can be done by sending an email stating that you've noticed something broken on their website (if they have one) or that you've built them a sample website (if they don't). Utilize a pre-built, niche-specific website template (e.g., for roofing companies) and customize it with their logo. This 'website in a day' approach allows for quick, personalized demonstrations that show results without building a full site initially. The full custom site can then be offered at a higher price after initial engagement.

By specializing in one niche, you can build a sample website once and reuse it for many prospects. This allows for charging a monthly fee (e.g., $150) for the templated site, creating volume and recurring income. Customizations can then be upsold for a higher price (e.g., $3,000-$6,000). The speaker emphasizes the benefit of becoming an industry expert in a specific niche to command higher prices. HighLevel is recommended as a platform for building and managing these templated websites efficiently.

Beyond websites, offering additional services ensures clients pay recurring fees. Reputation management is a key service, addressing the common fear businesses have of asking for reviews. A funnel is set up where positive reviews are redirected to Google/Facebook, while negative feedback is collected privately, preventing bad reviews from going public. This service is highly valuable and can generate significant recurring income.

Many local businesses struggle with timely lead follow-up. Offering automated lead follow-up via email and text messages within the first 5-10 minutes can significantly improve their conversion rates. This service, integrated within platforms like Go HighLevel, categorizes responses and runs different campaigns, saving the client time and increasing their revenue.

Implementing a 'missed call text back' feature ensures that if a client misses a call, an automatic text message is sent, potentially saving a lead. Furthermore, centralizing all client communication (text, email, Facebook, Instagram DMs, Google page messages) into one inbox saves businesses immense time and streamlines their operations. This 'sticky' service becomes indispensable for businesses, securing long-term recurring payments.

Once the initial relationship is built, you can offer high-ticket marketing services like Facebook Ads, SEO, and Google Ads, charging $1,000-$1,500 per month (plus ad spend). The strategy is to get a foot in the door with a website, diagnose their specific problems (leads, reviews), and then offer tailored solutions. A powerful sales tip is to leverage competitors' websites and online presence to create FOMO (fear of missing out) in prospects. By asking strategic questions, you can lead clients to realize they need your services to compete effectively.