User Experience Designer for Commerce Media Advertising Platform

Core Design Responsibilities

The role involves translating complex ad campaign workflows, including targeting, budgeting, and optimization, into simple and intuitive interfaces. This is achieved through wireframing, prototyping, and rigorous testing. The designer will also iterate on campaign setup flows for efficient campaign launches and envision features leveraging machine learning/automation for optimal campaign strategies.

Supporting Advanced Tools and Stakeholder Collaboration

Responsibilities include creating interfaces for advanced administrative tools that allow ad operations teams to configure advertising inventories, targeting parameters, and bidding strategies. The designer will conduct user research (interviews, contextual inquiries, usability tests) and iterate on designs based on feedback. Collaboration with Project Managers and Engineers is crucial during development to refine UI designs and address implementation gaps, balancing usability, business requirements, and system feasibility.

Establishing Design Standards and Best Practices

The position requires providing annotated specifications, prototypes, and user flows to engineering teams to ensure accurate implementation of complex workflows. A key aspect is defining and creating reusable components and interaction design patterns to ensure efficiency and scalability in product development. The designer will also document and codify best practices for UX research and design, creating resources to standardize methods and improve design efficiency across the organization, as well as establishing scalable frameworks for designers and engineers.