Summary
Highlights
Google scrolls, indexes, and presents information based on its algorithm. It ranks websites by asking over 200 questions to determine relevance and user needs, displaying results in milliseconds.
To optimize search, it's crucial to understand these 200+ questions, known as SEO factors. Google scores websites on these factors, and a higher score leads to a better ranking.
Google evaluates website content, user search queries, hosting location, language, design, domain relevance, and image optimization, among other things, to make a judgment.
The exact Google algorithm remains a secret. If it were public, people might manipulate it, leading to unfair rankings. We only know Google assigns scores based on these ranking factors.
SEO is broadly divided into on-page optimization, which involves factors directly on the website, and off-page optimization, which includes external factors. The video will first discuss on-page factors.