Effective Communication-2ndQuarter learning Competency 1 (Strengthened Senior High School Curriculum

Teacher Renet introduces the second quarter of effective communication, shifting focus from personal and interpersonal contexts to the broader social and cultural contexts. The learning competency is to recognize underlying attitudes, assumptions, and perspectives related to social and cultural topics in various communication events. Objectives include defining these terms, identifying their appearance in media and cultural events, and applying them through analysis and reflection.

Communication always occurs within social and cultural contexts, which influence how messages are delivered and interpreted. Social context, as defined by Anthony Giddens, is the environment or setting where social action takes place, including norms and values. Cultural context, according to Clifford Geertz, encompasses shared values, traditions, and beliefs expressed symbolically, such as using 'po and oppo' in Filipino culture or bowing in Japan. Together, these contexts shape how people communicate and interpret messages.

The video explains why people react differently to media or cultural events, attributing it to assumptions, attitudes, and perspectives. Assumptions are beliefs accepted without prior thought (e.g., all teachers are strict). Attitudes are feelings towards people or groups (e.g., positive view of OFWs, negative view of classmates with different accents). Perspectives are the broader worldviews used to interpret life (e.g., valuing extended families living together in one culture versus early independence in another). These three are interconnected and shape communication interpretation.

Scholars like James Nulip explain that people wear 'cultural filters' which create assumptions and can lead to misinterpretations. It's crucial to be self-aware and avoid ethnocentrism—the belief that one's own way is the only right way. Experts emphasize that worldview (individualistic or collectivist) and attitudes (open or prejudiced) affect message interpretation. Darla Deardorff stresses that respect and curiosity are vital for intercultural communication, urging reflection on assumptions as cultural lenses can distort perception.

Cultural examples, such as rich characters speaking English and poor ones using local dialects in Filipino telenovelas, highlight assumptions about language and social class. Reactions to Filipinos joining foreign dance challenges also show differing assumptions, attitudes, and perspectives. The video concludes that while assumptions, attitudes, and perspectives are natural filters, recognizing them is key to avoid blocking understanding. It encourages open-mindedness, asking questions instead of assuming, and respecting diverse perspectives for better communication in and out of the classroom.