Strategic Business Analysis. Introduction.

Introduction to the Course00:00:05

Introduction to the Strategic Business Analysis subject for accountancy students, aligning with international CMA (Certified Management Accountant) curriculum requirements.

Objectives and Scope00:01:34

The course aims to help students apply management and cost accounting conventions strategically across various business functions, including marketing, IT, and HR.

Core Topics: Strategy and Marketing00:06:22

Overview of the first several modules, including corporate objectives, strategic marketing analysis, product portfolio management, and pricing strategies in competitive markets.

International and Operational Considerations00:13:46

Exploration of financial dimensions in international business, promotion strategies, human resource management, and the role of the accountant in supply chain and distribution decisions.

Performance and Risk Management00:18:37

Analysis of capital structures, discount rates for projects, free cash flows, and risk management tools like bankruptcy prediction models (e.g., Z-scores).

Scorecards and KPIs00:22:39

Final module covering the implementation of strategic scorecards and key performance indicators, emphasizing both financial and non-financial metrics to track business success.