Summary
Highlights
Lara discusses overcoming the fear and 'cringe' associated with posting on LinkedIn. She advises building a portfolio by consistently posting valuable content related to your desired field (e.g., influencer marketing) and showcasing your skills to potential employers. Thinking in terms of content rather than a traditional CV is key.
How a CV should be looked at in this day and age, Lara thinks that in general a portfolio of work should be the first thing looked at. This helps highlight the expertise of the applicant.
Lara emphasizes the importance of experimentation and exploration to discover your passions within marketing. Posting consistently about different marketing niches (email, influencer, copywriting) can help you identify your strengths and interests. Embrace being bad at something initially, as repetition leads to improvement and unexpected opportunities.
Lara shares LinkedIn profile examples from Sophie Miller, Joseph, and Isabelle. Key takeaways include using a clear and engaging banner, optimizing your headline to address the problem you solve, and showcasing your personality. Clean headshots are non-negotiable.
An example of a great profile done by Sophie Miller, the persona is very simple and friendly. The profile photo and banner show her skill set as a creative marketer.
An example of a great profile done by Joseph. He was building up his personal brand by doing a lot of networking and talking with industry leaders. There were two things that he was doing one was building out his profile and also networking.
LinkedIn offers networking opportunities and should be used as such.
She now had two jobs, but also built her own side gig. This was all done as a result of a stellar profile and content. Her profile works as a 24/7 CV.
Profile photos should be clean and of high quality. The headline should address the problem and/or state what vertical you want to break into. Banners do not need to be too complicated.
Lara reveals her secret to networking: creating a top 100 dream people list and tailoring your content to resonate with them. She stresses the importance of personalized connection requests that demonstrate genuine interest and effort. Avoid generic requests and focus on building meaningful connections.