Summary
Highlights
The video introduces how to use Claude Co-work and Claude Code to maximize marketing efforts, specifically for lead generation. The presenter, a marketer and AI solutions builder, explains that these tools help scale businesses by integrating AI with marketing strategies. The focus will be on creating AI audits and turning them into websites.
The presenter demonstrates setting up a project in Claude Co-work, specifically for 'IntegrAI' his AI business. The custom instructions are imported, defining the role as a business consultant who generates AI audits for businesses by analyzing their website URLs and searching for context, outputting the audit in a document format.
An example business, Insomniac (a music festival host), is chosen to illustrate the AI audit process. The URL is input into Claude Co-work, with Opus 4.7 and adaptive thinking enabled. Claude asks clarifying questions about the target persona (COO/Head of Operations) and the focus of the audit (festival operations and fan experience) to tailor the deliverables. The desired output is a polished document audit and a markdown email.
While Claude Co-work generates the audit, the presenter switches to Claude Code. He explains the need to create a GitHub repository for the website code and link it to Vercel for deployment. The goal is to take the AI audit document from Claude Co-work and create a branded website in Vercel. The presenter also outlines the initial prompt for Claude Code to generate the website.
The process of creating a new repository in GitHub (named 'Insomniac') is shown, followed by importing this repository into Vercel as a new project. The presenter ensures the correct branch is selected in Claude Code to work with the GitHub repository, highlighting that GitHub acts like Google Docs for code.
Claude Co-work completes the audit, and the document is downloaded and reviewed, highlighting key bottlenecks and AI solutions. This audit document is then provided to Claude Code, along with the detailed prompt for creating a Next.js microsite with Insomniac branding. Claude Code begins the process of creating the website, cloning the repository, and initializing the session, which takes about 15 minutes.
After Claude Code finishes, it attempts to spin up a localhost, which often fails or gets stuck. The presenter emphasizes the importance of troubleshooting and asks Claude Code for step-by-step instructions to get the website live on Vercel. Upon checking Vercel, it is discovered that the deployment failed, and Claude Code works agentically to identify the problem.
Claude Code advises fixing the Vercel deployment settings, specifically setting the framework preset to Next.js. The presenter follows these instructions, saves the changes, and redeploys. After further agentic troubleshooting by Claude Code, the website is successfully deployed. The fully branded AI audit micro-site is showcased, demonstrating its professional appearance and content. The video concludes by emphasizing the power of agentic workflows for efficient lead generation and marketing.