Summary
Highlights
The video starts with an introduction to Vincent Fisher and his reputation in the info marketing space. It quickly transitions into a demonstration of 'Mo Sheet', an AI tool that assists with lead management, summarizing conversations, and generating AI replies, significantly enhancing the efficiency of DM setters. This tool also teaches setters based on past successful and unsuccessful interactions.
Vincent clarifies that his new business, 'Architect', is for anyone with a service or skill looking to make money online, not just sales reps. He aims to help individuals who started like him – 'broke gym bros' – to transition into high-ticket sales. His offerings include 'Architect Army' for low-ticket clients (appointment setting) and a higher-ticket 'Architect' program for business owners, which is primarily in-house but can extend to other offers.
Vincent outlines the deliverables for the high-ticket 'Architect' program: setting up an irresistible offer, marketing online to build a brand, and high-ticket sales. He emphasizes his expertise in marketing, sourcing sales content from top closers in the industry. The program is designed to be minimal, focusing on a three-step process: offer setup, online marketing, and selling high-ticket items, with training and weekly calls conducted via Discord.
Vincent explains his pricing structure: a mid-ticket offer at $2.5k (or three payments of $997) and a high-ticket program at $10k, with one-on-one coaching for $20k per year. The mid-ticket is a basic three-step setup for individuals transitioning from 9-to-5 jobs, while the higher tiers involve more personalized coaching and team building. He also introduces an AI DM setter for mid-ticket clients.
Vincent discusses his current ad strategy which involves running DM ads to an 18+ US audience, achieving a 5-6x ROAS. He faces challenges in scaling ad spend beyond $2-3k/day due to the nature of DM funnels and the difficulty in optimizing for deeper funnel events within Meta. The discussion explores potential solutions like credit checking and improved pixel firing for better lead qualification.
The conversation shifts to optimizing sales funnels beyond DMs, suggesting VSL and webinar funnels for better event optimization with Meta. Vincent mentions sending DM leads to a VSL for nurturing and tracking. The importance of CRM (GoHighLevel, potentially Close in the future) for managing leads, prioritizing high-quality prospects through 'smart views', and improving dialer efficiency is highlighted. The discussion concludes by stressing the need for better tracking and data integration to scale effectively.