Summary
Highlights
The video introduces a unique approach to branded dropshipping. Instead of seeking unsaturated products or stealing content, the strategy focuses on finding 'saturated' (validated) products and selling them using an 'unsaturated' angle. A saturated product is defined as one with 300-500k monthly website visitors, indicating significant revenue. An unsaturated angle refers to a fresh way of presenting the product to a slightly different target audience, acknowledging that people buy for diverse reasons.
One method to find proven products is by browsing native ads on sites like weather.com. These ads target cold audiences, suggesting products with widespread appeal. The video demonstrates this by identifying a flexible barefoot shoe product advertised on weather.com. Using tools like SimilarWeb, the vendor's website traffic is analyzed to confirm its 'saturated' status, with over 500,000 monthly visits, indicating its validation in the market.
To find an unsaturated angle, the existing marketing angle of the saturated product is examined. For the barefoot shoes, the primary angle is identified as weight loss and pain relief. The next step involves analyzing customer reviews on platforms like Amazon for similar products. By exporting and analyzing a large number of reviews (e.g., using A.I. like ChatGPT), alternative motivations for purchasing the product can be uncovered. The video identifies 'neuropathy' (foot pain caused by nerves) as a new, high-potential angle for the barefoot shoes, distinct from the weight loss angle.
The video criticizes the standard Shopify checkout process, which typically leads to low conversion rates and average order values (AOV) due to a direct 'buy, buy, buy' approach. Instead, a direct response style funnel, or 'funnel scaling,' is proposed. This involves directing traffic from ads to a pre-sales page (an 'advertorial' page), which subtly promotes the product as an article. This non-invasive approach significantly increases conversion rates.
Following the advertorial, customers are directed to a dedicated sales page focusing on product outcomes and allowing for product bundles to boost AOV. The next step is an order page equipped with quantity discounts, order bumps, upsells, and social proof to further increase conversion rates and AOV. Crucially, after the initial purchase, customers are guided to a one-time offer (OTO) for a complementary product, a stage identified as having the highest potential for AOV increase. If the OTO is declined, a downsell offer is presented. This multi-step process, including ads, advertorials, sales pages, order pages, upsells, and downsells, maximizes customer engagement and overall profitability.
A key takeaway is the critical role of AOV in scaling a dropshipping business. If the AOV merely equals the product price, scaling becomes challenging due to rising ad costs. By implementing the described funnel strategy, the AOV can be significantly higher than the product price, providing a competitive advantage and allowing for more aggressive ad spending. This method focuses on competing through a robust funnel and economic advantages rather than just product price. Software like Funnelish (for beginners) or Checkout Champ (for higher volume) are recommended for building these advanced funnels.