Summary
Highlights
The lecturer introduces the MPU 1052 Principles of Entrepreneurship subject, outlining key aspects such as UM online learning, WhatsApp group usage, Google form for biodata collection, syllabus, assignments (Assignment 1 and 2), MDEC registration, and a new YouTube channel for BMC presentations. The course will use a standardized syllabus and assessment across 27 classes.
Students are instructed to access UM online learning, join their respective WhatsApp groups (essential for communication), download all course materials (syllabus, notes, assignments), form study groups (8-10 members), maintain class attendance and active participation, and submit assignments both online and as hard copies (lecturer dependent). The final exam consists of 100 objective questions covering all chapters.
The course aims to foster entrepreneurial culture, explain the concept and importance of entrepreneurship, demonstrate digital business skills, and propose business plans. The curriculum is divided into seven chapters, covering introduction to entrepreneurship, assessing the business environment, creativity and innovation, digital entrepreneurship, business planning, startup financing, and small & medium enterprises with global and social entrepreneurship aspects.
The course includes three main assessments: a business plan (30 marks), an online business assignment (30 marks), and a final exam (40 marks). The teaching plan covers each chapter over specific weeks, with Chapter 1 spanning weeks 1-2, Chapter 2 weeks 3-4, and so on. Recommended textbooks are available from the university.
Assignment 1 focuses on developing a business plan and a Business Model Canvas. Students need to identify and assess a business opportunity, considering its technical, economic, and financial viability. This assignment requires forming groups of 8-10 members from the same class. Students must download and follow a provided template, including a rubric, checklist, table of content, report, and relevant appendixes. Plagiarism is strictly prohibited.
Assignment 2 is a practical online business exercise where students sell a product through social media platforms (Facebook, Instagram, TikTok, etc.) and create a simple website to inform about their product. This assignment emphasizes digital marketing tools and generating real sales. Additionally, students must register with the Malaysian Digital Economic Corporation (MDEC) portal (LMS gocommerce) and record their sales there. Every student in a group must create an MDEC account.
The MDEC portal requires students to create a business profile, update personal information, and report sales (online and offline). The lecturer demonstrates how to record sales and view business performance within the portal. MDEC also offers online learning resources for digital marketing, WhatsApp for business, TikTok, and Instagram, allowing students to earn certificates upon completion.
The video includes a sample online business assignment, highlighting the importance of social media print screens, promotion teasers, business insights (likes, reach), sales records with evidence, a functional website, and MDEC proof of sales. Finally, students are reminded to provide their group leader's Gmail for access to a new YouTube channel for Business Model Canvas video presentations, which will be an additional mandatory task.