Evolution of Traditional to New Media | MIL

The video concludes by reiterating the three sources of information—indigenous media, libraries, and the internet—and marks the end of the discussion on the evolution of traditional to new media.

The video introduces the topic of media evolution from traditional to new forms, outlining the lesson's objectives: identifying different media forms, sources of information across ages, evaluating internet information, understanding media's societal impact, and comparing indigenous media with other sources. It then presents four important periods: Pre-Industrial Age, Industrial Age, Electronic Age, and New/Information Age.

Before the 1700s, people relied on nature, developing paper from plants and tools from stone and metals. Communication methods included smoke, fire, and horns. Examples of media from this age include cave paintings (parietal art), papyrus scrolls used for writing cuneiform, Acta Diurna (Roman daily public records carved on stone/metal), Mayan Codices (folding books with hieroglyphic scripts), woodblock printing, and the Chinese Dibao (earliest known newspaper).

This era saw the introduction of mechanical tools and machines, which inspired modern machinery. Key advancements included harnessing steam power, developing machine tools, iron production, and manufacturing products like books via the printing press. Media examples include the telegraph for long-distance communication, the printing press (invented by Johannes Gutenberg around 1440, producing early Bibles), and motion pictures (film/movies). Other forms mentioned are newspapers (London Gazette, 1640), typewriters (1800s), telephones (invented by Alexander Graham Bell in 1876), motion picture photography (1890), commercial motion pictures (1903), motion pictures with sound (1926), and punch cards.

The Electronic Age was marked by the invention of transistors, transistor radios, electronic circuits, and early computers, making long-distance communication more efficient. Media examples include small portable radios, televisions (evolving from back-type to flat-screen), and computers (which drastically shrunk in size from room-sized machines to the personal computers we know today, such as the Apple I and Apple II). Overhead projectors (OHP) and Liquid Crystal Display (LCD) projectors were also prevalent.

In the Information Age, the internet revolutionized communication and social networking. Advancements in microelectronics led to personal computers, mobile devices, and wearable technology. Voice, image, sound, and data became digitalized. Examples of media include laptops (1980), tablets (1993), netbooks (2008), smartphones, wearable technologies, and digital platforms like Google Meet, Internet Explorer, blogs, and social networking sites like Friendster.

The video outlines five functions of communication media: monitoring (informing citizens about societal happenings), information (educating the audience about facts and their significance), opinion (providing a platform for public discourse and expression), watchdog journalism (exposing wrongdoings of those in power), and a channel for advocacy of political viewpoints.

Three primary sources of information are discussed: indigenous media (expressions conceptualized and circulated by indigenous people appropriate to their culture, covering preservation, artistic expression, and self-determination), libraries (places for storing artistic, literary, musical, and reference materials for use), and the internet (a global system of interconnected computer networks, originating as ARPANET in 1969, which led to the World Wide Web).