Summary
Highlights
Freelance brand scaling involves acting as a middleman between businesses and their advertising efforts. As a freelance brand scaler, you run social media advertisements for businesses on platforms like Instagram, TikTok, and Google, becoming their marketing team. You then earn a percentage of the revenue you generate for them, a fixed monthly retainer, or a percentage of the ad spend.
Before diving into the mechanics, a crucial step is to shift your mindset. It's important to overcome limiting beliefs and recognize that you are capable of achieving success, just like others. This path requires patience and a willingness to put in the necessary work, reminding yourself that great things take time.
The skill of running ads for businesses can be self-taught. The speaker learned by managing ads for their own clothing brand. While ads platforms may seem complex, they become manageable with practice. He recommends exploring the platform directly, watching free tutorials on YouTube or Google, and even revisiting old tutorials on his other channel, Bre Scales.
After gaining a basic understanding of ad management, the next crucial step is to sign your first client. The speaker advocates for putting yourself in uncomfortable situations, as this forces you to learn and grow. He believes this approach has been key to his own success.
Key client acquisition methods include cold calling, cold outreach on social media platforms, cold email, and LinkedIn outreach. It's vital to choose a niche that makes sense for you, perhaps based on existing relationships (friends, family, etc.) or areas where you have expertise or interest. For example, the speaker chose clothing due to his prior experience, which allowed him to easily sign initial clients and build a portfolio.
For cold calling, create a script focused on booking a meeting with the business owner. For social media, use the 'social media burner method' to train the algorithm to show you businesses in your target niche. For cold email, consider the demographic of the business owner to determine if email is their preferred contact method. The most effective approach is 'omni-channel outreach'—contacting a business on every platform you can find them on to maximize visibility.
Understand that outreach takes time and persistence; it's a grind that will eventually pay off as you gain more clients and results. Once you sign a client, onboard them by setting up their ads manager account and starting to run ads. The speaker emphasizes that the success of ads heavily relies on the business itself, not just the campaign setup. This business model is seen as one of the best for today's digital age, with increasing opportunities in online marketing.