Summary
Highlights
Julián Ortiz, a Puerto Rican Deaf interpreter, discusses the significance of his role in representing both Latino and Deaf cultures. He expresses his pride in being a voice for those historically suppressed and uniting people through his performance. He also shares the immense support from his family and community in Puerto Rico, who view him as a symbol of their heritage and resilience.
The conference welcomes attendees to the 60th Super Bowl Halftime Show, presented by Apple Music. Sign language interpreters, Alexa Hernandez and another interpreter, are introduced as crucial members for the American Sign Language interpretation of the national anthem and 'America the Beautiful'. Alexa shares her pride in representing Bad Bunny's music and Puerto Rican culture.
A discussion on the nuances between interpretation and performance highlights that interpretation is a literal translation, while performance focuses on conveying emotion and the story behind the lyrics. The interpreters emphasize bringing the poetry and emotional intention of the songs to the audience, especially for the National Anthem and 'America the Beautiful', which each carry different emotional weights.
Artists offer advice to young people on being authentic, following instincts, and focusing on their unique paths. They stress the importance of community and supporting each other. The conversation then shifts to their experiences with sports growing up, with many admitting to not being particularly athletic but appreciating the role of sports in culture and family life.
Bad Bunny makes a grand entrance, expressing a mixture of processing and gratitude for his accomplishments, including recent Grammy wins. He shares his excitement for the performance, emphasizing that his greatest joy comes from his friends, family, and the cultural representation his presence on such a large stage brings to the Latino community. He discusses his approach to the Super Bowl performance, focusing on enjoyment and collaboration.
Bad Bunny reflects on his album 'Un Verano Sin Ti', highlighting its special significance as it reconnected him with his roots and introduced him to a global audience without him actively seeking it. He emphasizes the importance of staying true to oneself and one's heritage, as this authenticity led him to the biggest stages. He acknowledges the album's role in his international success, including being number one in China.
Bad Bunny recalls his previous Super Bowl appearance with Jennifer Lopez and Shakira, stating that while he wasn't planning on returning solo, he's grateful for the opportunity. When asked about potential surprises or guest artists for his upcoming performance, he playfully avoids giving a direct answer, reiterating that his family and the entire global community who supports him are his guests. He encourages everyone to simply enjoy the party and dance.
Bad Bunny shares personal insights, including his mother's unwavering belief in him as a person, which he feels has been instrumental in his journey. He contemplates an alternative career path if he weren't a musician, concluding that music is his true calling and passion, even if it meant creating in a different capacity. The conference ends with gratitude and anticipation for his historic Super Bowl Halftime Show performance.
The artists share their preparation routines for the Super Bowl performances. Coco discusses the importance of authenticity and humility in her interpretation of 'America the Beautiful'. Charlie describes listening to music repeatedly, breaking it down, and imagining how it will sound. Each artist expresses a mix of excitement and nervousness, emphasizing the need to be present and enjoy the moment.