Principles of Marketing Full course | Learn Marketing from Basic to Advanced

Explains how to divide markets, select target segments using various strategies, and position a brand effectively using value propositions and perceptual maps.

Defines marketing as the process of creating, communicating, and delivering value to customers while building long-term profitable relationships. Highlights the importance of the marketing mindset.

Explains the difference between essential needs, specific wants, and demands backed by purchasing power, while introducing concepts like market offerings and customer lifetime value (CLV).

Outlines the comprehensive cycle: understanding the marketplace, designing a strategy, building an integrated program, creating relationships, and capturing value.

Breaks down external forces: the controllable microenvironment (suppliers, competitors, customers) and the uncontrollable macroenvironment (demographics, economic, natural, technological, political, and cultural factors).

Discusses the consumer decision-making process (need recognition to post-purchase) and how B2B buyers operate through buying centers and derived demand.

Analyzes the three levels of a product (core, actual, augmented), the product life cycle stages, and the strategic importance of brand equity and packaging.

Covers value-based, cost-based, and competitor-based pricing, alongside specific tactics like skimming, penetration, bundling, and dynamic pricing.

Discusses marketing channels, the roles of intermediaries (wholesalers, retailers, agents), and distribution coverage strategies like intensive and exclusive options.

Explores the promotion mix: advertising, PR, sales promotion, personal selling, and digital marketing, all integrated to convey a consistent message.

Focuses on SEO, SEM, social media, and email marketing, while explaining metrics such as CTR, CVR, and CPA to measure funnel performance.

Addresses the importance of ethics, data privacy, and genuine sustainability in marketing, concluding with a career guide for professional growth in the field.

Details the integrated tools of product, price, place, and promotion, emphasizing the need for consistency across all four elements.