Summary
Highlights
Peter works for a large German mobility provider that has evolved from a car maker to a software-centric company. His role focuses on developing software-based customer experiences. The company has integrated with smaller firms that couldn't compete globally. Digital infrastructure and lifelong learning programs are crucial, and the company is a global market leader setting industry standards.
Mia works for a medical device manufacturer, a niche player, part of a national alliance aiming for integrated healthcare solutions. This alliance, though challenging due to compatibility issues, is essential for survival after larger competitors failed with costly platform solutions. The focus is on specialized segments and upskilling talent internally to meet compatibility requirements, hoping to compete globally.
Anna works for a domestic consumer technology company where 'product innovation' involves copying and adapting ideas from elsewhere. Market shares are declining due to a loss of unique IP, and the company struggles to stay afloat, acting as an extended workbench for dominant platform players. Reduced R&D budgets and increased automation lead to massive layoffs, with a dire need for engineers for automation and upskilling programs from public institutions.
Alex is a freelance designer combining existing technologies with customer-centric services for various companies. His clients seek to expand through economies of scale and automation, leading to layoffs. R&D focuses on evolution, not revolution. Alex, who became a freelancer after his old company went bankrupt, finds success in providing pragmatic skills to agile, smaller players who adapt quickly to new technologies and service concepts, despite the challenge of developing integrated solutions.
These four scenarios demonstrate the diverse potential futures for German enterprises, with choices made by companies directly impacting individuals like Peter, Mia, Anna, and Alex. Deloitte observes current trends that could lead to any of these outcomes, urging companies to prepare for the future.
German enterprises are facing significant disruption, with technology and society changing rapidly, leading to a transformation of the country's economic DNA. Deloitte has developed four scenarios to illustrate what this transformation might entail for the German enterprise landscape by 2030.