Purple Ube has gone global. What it means for Filipino farmers. (Full Documentary) | ABS-CBN News

The Global Rise of Ube00:00:00

Ube has achieved international fame, becoming a culinary sensation in various countries. Often compared to matcha, its unique color and sweetness have made it a highly sought-after ingredient in desserts, ice cream, and pastries.

Life of Ube Farmers00:01:15

Meet farmers like Teresita, who rely on ube cultivation as a primary source of income. Despite the crop's popularity, farmers face significant challenges, including labor-intensive farming methods, unpredictable weather, and limited financial returns.

Production and Market Dynamics00:05:27

Local producers like Army Martinez have built successful businesses using ube. However, supply chain issues persist, with producers often struggling to meet market demand, leading to rationing and shortages even in major hubs like Baguio City.

Export Growth and Economic Potential00:13:25

The Department of Agriculture reports a massive surge in the demand for purple yam, both domestically and abroad. Export values have risen significantly, with the ingredient gaining international recognition through food expos in France.

Government Support and Future Outlook00:18:05

To sustain the industry, institutions like Benguet State University are researching aeroponic propagation to improve yields. Furthermore, proposed legislation like House Bill 8814 aims to create a Philippine Ube Industry Council to standardize production and provide long-term support to farmers.