NHIA-Roche Collaboration Proposal for Cancer Programme Awareness

Campaign Objectives and StructurePage 1

Roche has proposed a two-phase campaign to promote the NHIA-Roche Cancer Programme. Phase 1 focuses on a pilot campaign using testimonials and educational content, while Phase 2 aims for a long-term communications strategy. The goal is to improve public awareness, facilitate behavioral change, and drive higher health insurance enrollment across Nigeria.

Implementation StrategyPage 1

The NHIA would participate through joint content development, facilitating patient/provider testimonials, and disseminating information across digital platforms. Communication will be tailored to specific demographics, including the informal sector, women, children, and vulnerable populations, utilizing both organic and sponsored content.

Governance, Safeguards, and MonitoringPage 1

To protect the NHIA's reputation, the Media and Public Relations Unit will oversee all content, ensuring accuracy and policy alignment. Safeguards include mandatory informed consent for testimonials, strict approval processes for brand usage, and a clear distinction between educational public interest and commercial endorsement. Performance will be tracked via KPIs, including reach, engagement, and enrollment interest.