Senior Concept Artist Daniel Reed Interview

Introduction to the podcast and guest Daniel Reed. Daniel explains the origin of his online handle 'Papa PNG,' a name he created because he frequently saved files in PNG format.

Daniel shares his origin story, recounting how he was initially motivated by positive feedback from his classmates in grade two after drawing a wizard. This early encouragement fueled his passion for art, leading him to pursue it seriously.

Daniel discusses attending Wexford Arts High School and Centennial College for digital animation. He recounts getting his first job at AIC College after his teachers recognized his digital painting skills, which led to his career as a concept artist.

Daniel emphasizes the importance of a clear vision in projects, citing that projects without a solidified vision are bound to fail. He highlights that clear teamwork and the presence of art directors with clear well communicated ideas make for the most beautiful work.

Daniel describes his design process, which involves starting with a mental image and writing down key words. He iterates on the writing, fleshing out the details and context, before moving on to sketching and value blocking. He then uses references and repaints the image to create a final piece.

Daniel shares some of his favorite artist and designers, and details how he is currently working on a film about three Yakuzas looking for a missing dog, and how he found unconventional locations to shoot the film.

Daniel talks about being a dedicated athlete that enjoys golf, biking, and Jiu-Jitsu. He also mentions an enjoyment for literature, and editing his film project.

Daniel explains his decision to transition from concept art to film directing, citing a lack of interesting projects and a desire for more creative control. He talks about finding greater artistic fulfillment in filmmaking.

The podcast takes time to talk about the current state of the game industry. They lament that EA is releasing ads in AAA titles, and the power of players' decisions to review bomb unpopular corporate practices to force a change.

Daniel shares the most valuable life lessons he's learned, including telling the truth to oneself and in art, pursuing personal sensibilities, and not sweating the small stuff. He also talks about how having the right mindset allows you to frame the world around you and achieve different goals.