Summary
Highlights
Disney is working to integrate all Hulu features, including live TV, into the Disney+ app, with the ultimate goal of making Disney+ a comprehensive one-stop destination for all its content.
Disney plans to introduce a live TV guide within Disney+ to house channels like CNN and local networks alongside existing on-demand offerings; this transition is expected to be completed by the end of the year.
Disney is shifting its business model to encourage users to manage subscriptions through a primary Disney+ account rather than standalone Hulu or bundled add-ons, forcing users to consolidate their billing.
While the Hulu brand is likely to persist as an add-on tier, Disney may eventually leverage free content previews on its platform to convert non-Disney+ subscribers into full-service customers.