Summary
Highlights
Spongebob and Squidward discuss their dreams while filming a commercial for a new Spongebob cereal, leading to confusion when they realize actors are being used because they are supposedly 'too expensive' to hire themselves.
The characters argue over the flavors and quality of the cereal, with Squidward criticizing a box from 2004 and the group debating the various versions of Spongebob, including his cousin and ancestors.
After a mishap with a clarinet, Squidward suffers a fall that results in the loss of his nose. Spongebob and Patrick hold a mock funeral for the nose, only to realize they buried it in Rock Bottom, forcing Squidward to adapt with a fake mustache.
Mr. Krabs arrives by mailing himself to the location to save money on gas. During his visit, he abandons his post at the Krusty Krab, allowing Plankton to easily steal the secret formula.
The group explores other themed food products, and the video concludes with the characters departing, leaving Spongebob behind to deal with a mysterious package containing a skeleton and the sudden, bizarre arrival of a disfigured Squidward.