How To Get Copywriting Clients (With No Experience)

Many aspiring copywriters believe they need extensive knowledge or experience. The speaker, who initially confused 'copyright' with 'copywriting,' emphasizes that you don't need to be an expert. A few months of learning and practice are sufficient before you start seeking clients. Waiting too long is just procrastination. You'll learn most effectively by doing and adapting with your first clients.

Copywriting is a universal skill, applicable to almost any business. The speaker argues against niching down too much, as it can severely limit your client pool. Instead, focus on the *type* of copy you want to write. Email copywriting is highly recommended due to its effectiveness, recurring nature, and widespread business need.

Instagram is presented as an excellent free resource for finding clients. Use hashtags related to products or services you're interested in. Follow businesses, engage with their content, and leverage their connections (tagged friends, recommended follows) to expand your prospecting list. The goal is to consistently send out a high volume of DMs.

When pitching, don't be discouraged by rejection; expect it. The key is persistence. Follow up with prospects daily until they respond, whether it's a 'yes' or a 'no.' Remember that copywriting is a volume game – more outreach leads to more opportunities. You only need a few clients (4-5 paying $2,000/month) to achieve a six-figure income. Be human and authentic in your communications to build rapport.

Prepare sample copy for the type of business you want to work with. If caught without samples, offer to write a custom email for their brand on the spot. Regarding working for free, the speaker advises against it. Charging for your services, even as a beginner, conveys confidence and experience. Your demeanor and professionalism are more important than prior experience to clients.

The speaker reveals a highly effective DM script: 'What's up [Name], found you on [where you found them] and [personalized compliment]. Are you doing anything with email right now?' This script effectively opens a conversation and allows you to tailor your follow-up based on their answer, whether they are (or aren't) currently using email for their business.