Summary
Highlights
Ads are crucial. Gather content (images/videos) and copy structures from successful ads. After creating the Facebook page, you need to link this to all our social medias. Start by - going to Facebook business manager, click get started. It will then prompt you with your name, currency and all the settings that must be there. After filling them in, it is time to link your domain
Data is definitely the most important - because it is the brain inside of Facebook to see how Facebook must promote. If unable to view, you must go to business settings, then the data source to link to your ads to better prioritize. Add all info, your page, then click continue to better focus. Switch on the pixel.
Target demographic to view your ads. Choose all type of Facebook interest pages and demographics - there aren't really good ones for being Bor. Be sure to pick and know - if you want your local city/location only to make it the most efficient. Also for Facebook, you want to have a separate different pages
You can use Kapwing to create your ads. Click, create new. Most useful functions is to upload you media and import and place that on to what you want your advert to be. Logo placement for what you want to edit. Import all media relevant and make great use of this. Captions and audio, is a great and make a captivating story
If you are good you may even create your own voice over. You can also adjust colour to make it stand out and match the brand better. Also the sizing to best fit viewing, short and clear
For image design and placing it appropriately - to view all the great images you create. Four section ads are recommended, can include things such as Smart LED, Service. Also it should include what each advert is about for better clarity overall - to get more leads, more traffic better conversions. Always to put a clear name to better distinct
Important - placement to make sure you keep an eye for the colours to be on par. All important wording must be shown to the audience so there isn't any form of scam
Best steps should apply copy and text that have generated over 4 million for an ad. So you want to run different tests - from different images and text. As it is important to note that for this version, there won't be any watermark. Be sure to label with what that specific is about, or a more clear format such as the image itself and text
For launching ad - more general and test a more general purpose can do very well. To name all with clear name - as that is key when launching new ads. Also split testing, as that is the greatest method for having good leads and the best traffic and all sales being completed. Make sure the ads display your website for more clarity
Ads need to turn on from around a week - so you and others can analyse that it can improve revenue and traffic, so the ads will convert. If they convert well then, it means you follow all rules. For ads that only got launched for example or haven't reach 3-4 on the scale the ads needs to be reworked.
He reviews the results: After forgetting to change the product price in the beginning, they were in to something. A revenue of almost 10, so great results and amazing and to see if they were going well with their product! Best performing ads can be checked - in this case the majority were focused on just 1 or 2. You want to have your business get a 2 from ads otherwise it is pointless.
Best to order home a bunch of content - for a specific product. It is for people to engage to view what the other side looks and more brand image. Utilise said content to enhance and improve the brand - for great improvement you probably want to be in one of these: B2B, Ecom members from said content and a great warehouse.
The main goal in the beginning is only just getting on that store with its sole form of getting to it, will have the biggest and difficult task where the new journey will begin. With honest transparency to get the first is just the biggest key ingredient that all brands wish to have. From there it is about getting and having the best framework
Nikolai Peterson, a 23-year-old entrepreneur, shares his experience in building multiple profitable e-commerce brands, with over $17 million in turnover. He emphasizes the importance of focus and challenges viewers to dedicate 1.5 hours to learning the content. He establishes his credibility by providing proof of his earnings through documents authorized by a state-chartered accountant and lawyer. He highlights how e-commerce has transformed his life and allowed him to take care of his family, outlining his goal to help his parents retire.
To succeed in e-commerce, you need to solve the 'three pillars': the product, the website, and the ads. He mentions success stories of students from his framework like Magnus, Victor, Emma, Benjamin and Syndrome. He indicates that even those who started as beginners were able to make over 400 Euro after a few months.
The product is crucial (50% of success). The biggest mistake is failing to test a product fitting the criteria he will share. Set a 5-day limit for product research. Look for products with: a margin of at least 3x (sales price at least 3 times higher than purchase price), a sale price of at least €65 to have enough profit for ads, and Proof of Concept (POC) with Room for Improvement (RFI). Identify what’s working, analyze it, and do it better.
He recommends the software Trend Rocket (free trial available) to find trending products. Amma, Benjamin, Syndrome and Ms and Victor found their product this week. Alternatively, use the “open your eyes” method: be aware of e-commerce products and ads you encounter daily in your everyday life. Engage with ads on Facebook and Instagram to tailor your feed. Look for products in supermarkets or local stores and identify how to improve upon them.
He walks through Trend Rocket, highlighting its two key tabs: Trending Brands and Products. He emphasizes that many listed products meet the criteria he outlined. He opens interesting examples like a shower head, blackout curtains, an ice bath, a head shaver kit, and a period cramp relief device, stressing the importance of improving upon what's already working. He notes the presence of established brands, confirming POC.
Being aware of Ecom Ads on Social Media by liking it and clicking on "add to cart” enables you to see more of these ads. He reviews some products that could be sold, like the Nordic Gear product line. If you see something interesting, write it down, analyze and compare all the products
The website accounts for 20% of e-commerce success. Find a name on GoDaddy, adding location names if possible. He chooses 'Copenhagen Trim'. Keep the logo simple and black. Get text from Shopify's AI tool or by checking competitor brands that have POC. Find images online from your supplier or create your own. Follow all his instructions.
He highlights the importance of buying a local domain to increase trust, enabled many successful Ecom brands. It creates incredible trust when both your domain and your site are local.
He uses a custom theme optimized for conversions but links a fine free gray theme below. He customizes typography and colors based on competitor brands. Adding a store logo in the header and making it an orange color to create a branded feel. He shows the usage of video at the top to convey visually the product capabilities and adds the video URL on the content files settings.
He adds new products using the AI tool assistant to get product features. It is imperative to have great images with one by one similar sizes so they retain their quality and don't appear to lose its quality. It is always useful to have a FF icon - and have good trust ratings.
You want to get the best icons on the site - mainly from flat icons, a website where one is able to find icons in different styles. Also to create brand trust, add the phone number and whether it is operating to make it seem as a professional and legitimate business.
You definitely want to display all your services and brand values at the bottom with delivery and free shipping. It is also possible to just add the picture of the product tilted and removing the background to make it stand out
The most important thing to take a look at is all the pages - product pages, collections. It is crucial so that what we are selling is what we are showing people. Also make use of AI and test copy out
He enables the continued selling of a product to have more stock. Adds customer images, sales points, and technical details. Makes sure it has 30 days satisfaction guarantee, shipping - all must make it easier and make the business seem professional. Comparison is very important, logos and what the customer will be getting
You want to have the same colour gradient on every corner of the application - so that every part of the site looks the same throughout the website. Background colours can also be adjusted to match that very specific theme.
He adds all the required legal pages, such as - refund policy, pages. The steps you need to take to create all those shipping payments. Need to have payment solutions in your payment settings.
After adding the content you must go into Shopify and link your domain - it allows connection to other website services such as GoDaddy and Shopify. Finally Payment needs to connected to your payment solutions.