Summary
Highlights
Alisa asks what to do about algorithm changes during the holidays. The advice is to 'just keep posting.' While taking a break for mental health is acceptable, avoiding decreased consistency due to perceived dips in engagement is crucial to prevent a negative feedback loop. Consistency helps maintain views and engagement.
A Slice of Social asks about keyword research for Instagram SEO. The key is to use the language and lingo your audience already uses. Google Trends, Vid IQ, and hashtag research are helpful, but the most effective method is to analyze comments on popular posts in your niche to understand audience terminology and even emoji usage. The main takeaway is not to overthink SEO.
Mandy asks how to reach non-followers. Three main strategies are consistent content on a singular topic for the algorithm, increasing shareworthy posts (relatable humor, motivational content, unpopular opinions, pop culture/news) and encouraging sharing, and utilizing 'trial reels' designed to target non-followers for testing purposes.
Vanessa asks how to get more engagement. Key tips include not burying calls to action – place them on the reel's screen text. Use your voice and face in 'talking head' reels to build deeper connection and community. Create shareworthy content, use DM automation to prompt comments, and strategically use 'controversial' posts (sharing alternative opinions on niche topics without being offensive) to spark discussion.
Connor, who has an in-person business, asks how to find his online niche. The advice is to 'pick your niche,' as it's not permanent and can be adjusted. A niche is defined by 'who' (demographics like age, location) and 'what' (problems solved, topics addressed). For those with existing businesses, the online niche will likely align with their current clientele.
Sarah, a real estate agent, asks about the best content to post. While 6-second trending audio with long captions can work, it's not the only strategy. Real estate agents should get creative with their content, using unique approaches like 'hide-and-seek' in listings, 'speed tours,' or humorous edits. The general advice is to experiment beyond low-effort trends and create more original, unique, and higher-effort content.
Jolie asks how to gain traction with a new account despite the challenge of social proof. The primary advice is to 'keep working, keep showing up, keep improving your content.' Growth is exponential, and the initial phase is the hardest. Focus on serving existing followers, refining messaging, and consistent posting. Embrace the challenge, as consistency over time leads to success.
Anna Isabelle asks how to overcome the fear of starting, especially feeling that all knowledge is already out there. The host stresses that while information might be available, your unique story, experience, and perspective are not. Your life experiences are meant to be shared to help others. The advice is to 'be scared and do it anyways,' acknowledging the impact one can make despite perceived knowledge saturation.
A listener asks how to sell authentically. First, use your own stories and experiences that led to creating your product/service in promotions. Selling for the first time will naturally feel inauthentic, but it becomes more natural over time. If promotional content feels 'icky' and gross rather than just uncomfortable, revisit and refine it, often by removing language learned from others that doesn't genuinely resonate with you.
Source the Stunner asks how to get more reach from stories. The 'STD strategy' (Single Text post story with DM automation) involves a 48-hour break from stories to reset the algorithm. Then, post only one text-heavy story (with a solid background or photo, not video) that includes a call to action prompting DM automation (e.g., 'reply with X if you want Y'). This maximizes the engagement-to-stories ratio for the algorithm.
Kai asks for the single most important strategy to grow, engage, and convert. The answer is to focus on improving your 'skill of empathy.' Empathizing with your ideal customer or follower allows you to create highly resonant content that captures attention, drives engagement, and leads to conversions. This skill improves all aspects of your business, from content creation to irresistible offers and effective promotions.
Tanya asks about optimal posting frequency for YouTube, TikTok, and Instagram. For YouTube (long-form), 1-2 videos per week, prioritizing quality. For TikTok, 3-5 times a day, emphasizing quantity over strict quality (while still being valuable and niche-relevant). For Instagram, consistent posting, ideally twice a day, leads to faster growth. The overarching advice is to focus on a frequency you can 'sustain' to avoid burnout and inconsistency.