Lo YouTuber da 4 MILIONI di Iscritti Diventato Imprenditore MILIONARIO 💡 Alessandro dei TheShow

Alessandro and Alessio met in kindergarten and began their creative partnership early. They were inspired by American prank culture and launched The Show in 2013 to pursue their passion for creating content.

The duo faced significant challenges, including financial instability. They struggled to monetize their content initially, eventually closing their first commercial deal in 2014 which was life-changing for them at the time.

The duo transitioned to traditional media, working with major Italian networks. They faced severe public backlash and legal trouble due to the nature of their prank content, specifically after an article labeled them a 'gang'.

In 2019, they established their own company. Facing the decline of advertising revenue, they launched 'The Show Plus', a subscription-based platform that shifted their business model and provided financial stability.

Despite ups and downs, the company matured, reaching significant revenue milestones. Alessandro emphasizes the importance of reading, setting values, and maintaining radical honesty as keys to his entrepreneurial success.

The duo discusses their recent collaboration with Amazon Prime Video to distribute their content, while maintaining their independence and continuing to grow their own platform, The Show Plus.