Summary
Highlights
Faye expresses feeling stable and having gained valuable insights, feeling her soul 'unlocked.' The coach assigns a task to Faye: writing a one-page strategy with her husband and sharing it, ensuring accountability for the insights gained.
Alicia Marie introduces herself and explains her role as a facilitator in a coaching session. Her coachee, Faye, is a new co-owner of a car wash and wants coaching around driving more traffic to their business, specifically from a competitor.
Faye expresses a desire for tools and fresh perspectives to troubleshoot business operations with her husband. She wants 'revelations' and a 'filling up' feeling, indicating a desire for meaningful insights and intuitive understanding.
The coach guides Faye to imagine her business one year in the future, where their goals have been achieved. This helps Faye envision success and identify key elements contributing to it.
Faye envisions significant growth, exceptional customer service where customers feel special and seen, increased traffic, and annual revenue exceeding $300,000. She also sees the car wash being revamped and becoming a community-engaged business.
Faye imagines hiring the right people to manage daily operations, allowing her and her husband to step back and achieve a passive income. She values feeling accomplished and making a difference in the community.
From her future perspective, Faye reflects on what she watched carefully to achieve this success. She identifies the importance of product quality (chemicals, equipment), accident reduction, and an open feedback mechanism with customers.
Faye describes how a trained manager and employees ensure consistent quality even when she's not present. She highlights their unique offerings like air fresheners and poker chips for free washes, which attract customers and build loyalty.
Faye emphasizes the importance of community involvement, such as collaborating with schools and churches, as a strategy to draw business away from competitors. She plans to track contributions and events to measure success.
The coach recaps Faye’s envisioned strategy including quality management, repeat customer tracking, and community involvement. Faye realizes the need for concrete metrics for community engagement and identifies inconsistency as a potential barrier to her strategy.
Faye identifies what her successful future self would not be doing: being present every day, micromanaging day-to-day operations, and hiring cheap labor. She recognizes that she has learned patience and is committed to being strategic.