300U: Family Business w/ Kevin Liles

The Importance of Artist Identity00:00:00

Kevin Liles stresses that artists should ensure their audience knows 'who you are, what you are, why you are' before they even hear a song. This understanding allows listeners to grasp the artist's perspective and the meaning behind their lyrics.

Building Believers, Not Just Fans00:00:13

Instead of chasing a big song for mass appeal, Liles advises focusing on gaining 'that one believer,' not just a follower or a 'like.' This believer understands the artist's message and actively shares it with others.

Growing an Audience Authentically00:00:24

Liles concludes by stating that building an audience happens 'fan by fan' through genuine connection and shared understanding, which he finds to be a special and rewarding process.