How to Write an Awesome "Why This College?" Essay

Common Mistakes to Avoid00:00:54

Avoid writing about generic aspects like size, location, weather, or rankings, as these do not prove a unique fit. Other pitfalls include relying on vague emotional language, misidentifying school traditions or mascots, parroting marketing brochure language, and focusing on why the school is great rather than why you are a good match for the school.

Effective Research Strategies00:04:31

The most crucial step is thorough research. Use resources like expert guidebooks, Unigo for student reviews, CampusReel for authentic campus glimpses, and school websites. A 'top-secret' trick is to find specific course syllabi to show deep academic interest. Organize your findings into a research chart that connects your specific interests with the school's offerings.

Three Approaches to Writing the Essay00:07:13

Approach 1 is the 'Basic Solid' essay, using a clear thesis and mapping out specific connections. Approach 2 is the 'Three to Five Unique Offerings' strategy, which focuses on differentiating the school from others using specific academic or extracurricular features. Approach 3 involves focusing on a single core value that both you and the school share.

Writing for Undecided Students00:16:02

If you are undecided, do not worry; schools expect this. You can still write an excellent essay by focusing on core values (like interdisciplinary exploration or specific intellectual synergies) and showcasing how the university’s unique environment supports an open-ended academic journey.

Final Review Checklist00:18:56

To ensure your essay is effective, scan it for specific proper nouns (capital letters) to confirm you've done research. Highlight your key reasons for wanting to attend to see if you need to compress or expand your points. If you haven't dedicated at least an hour to active research, revisit that step to strengthen your arguments.