Summary
Highlights
The speaker explains how they earn $159,000 a month by essentially selling the same website design, customized for different service businesses like pool maintenance, air conditioning, and roofing. The process of building each website is quick, taking only about two hours. This service has been offered for $297 a month for nearly two years. A Stripe dashboard refresh is shown to verify the stated monthly revenue.
The core of the service is providing contractors with 'foundational systems' to help them make more money. This package includes a website for lead generation, a 'missed call text back' system that automatically follows up with callers who aren't answered, a Google reviews system designed to funnel positive reviews, instant lead follow-up from website inquiries, and remarketing campaigns for past customers. The value proposition is that even one new job covers the annual cost, making it a 'no-brainer' for clients.
The speaker argues that this $297/month model is much easier to sell, especially for beginners, compared to high-ticket services like Facebook ads that often come with high expectations and difficulty in client retention. This foundational service helps build client trust and provides a steady income, acting as an entry point for future upsells.
Once clients are on the foundational system and trust is established, the strategy moves to upsells. These include local SEO, organic SEO, and Google local service ads, preferably services that are fully automated or simple to fulfill. The speaker strongly advises against complex services like Facebook ads due to their difficulty in fulfillment. These upsells can be sold for approximately $1,000 each and are easier to close with existing, trusting clients.
The underlying platform for these services is Go High Level. The speaker also reveals that one doesn't need to build the websites themselves; they can be outsourced to freelancers on platforms like Fiverr or virtual assistants for as little as $20-$30 per website. This allows for scalability and focus on client acquisition, even for those without technical web development skills. He concludes by reiterating the effectiveness and simplicity of starting with the $297/month offer and then progressing to higher-ticket services.