One District One Product (ODOP) Strategy

States and districts conduct baseline studies to identify a product that best represents local resources and tradition, ranging from perishable agricultural produce to innovative waste-to-wealth items like herbal edibles.

This involves procurement of common inputs at scale, processing and packaging with technical support and training to improve quality and establish brand identity, and marketing and branding using unique ODOP brands like Dilli Bakes and Makhana King for domestic and international reach.

Support includes credit-linked subsidies and grants covering up to 35% of project costs, seed capital for working capital and tools, infrastructure support for sorting, grading, storage, and processing, and extensive training on entrepreneurship, quality control, FSSAI standards, and marketing.