Summary
Highlights
The video introduces a comprehensive course on how to sell on Mercado Libre and make money. It emphasizes the potential of the platform for generating sales without an existing audience, highlighting Temo Vaya's expertise and success in the platform.
The video details several advantages of selling on Mercado Libre: the constant growth of e-commerce in Latin America, access to millions of potential buyers, the all-in-one platform for sales, payments and logistics, easy access to data, metrics, and advertising, ideal environment for private labels, and its intuitive interface.
This section guides viewers through the process of creating either a personal or business account, emphasizing that business accounts allow users to sell on the platform. It stresses the importance of correct profile and billing information.
The setup of an account is explained. It is explained that Mexico needs a RFC code, fiscal information, and taxpayers´ regime. Also, that Mercado Libre can suspend your account if they detect you are an informal vendor.
The video uses Real Trends to analyze markets and identify products. The key of an attractive object is already be sold, have a market-proofed base and also have a low demand, to avoid heavy competition.
It explains how to filter certified suppliers in Alibaba. It is important to use Trade Assurance and Certified suppliers that have been there for more than 5 years.
It explains how to determine a price in Alibaba with the suppliers using EXW for the original price. It is important to create a contract with all the details.
If you want to make sure your money stays safe, use only Alibaba's platform. You can find inspections inside Alibaba. This is recommended when working with a supplier for the first time.
A detailed process is shown for exporting from China to Mexico. Steps: Product Classification, providers´ sample checks, incoterms, the pattern of product circulation and the import taxes.
The video explains how to caluclate in a Excel formulary the added taxes from importing to Aduana, in order to verify at which price the products need to be sold to make it worth the inversion.
The video details the steps needed to rank a Mercado Libre product in the first page, including professional pictures which are needed, good titles containing keywords and descriptions.
The video explains how to easily hire freelancer illustrators or create logos inside apps such as Canva. Naming and story-telling, using word associations such as B-Tribe is an interesting way to generate a brand.
A brief explanation on how to initiate an Ad campaign is shown. The key of a successful ad depends in product selection and testing the best option. ROAS and ECOS, in order to measure the success.
To keep a sustained growth in Mercado Libre it´s important to have three rules: Increase the product catalog, increase the exposition channels and expand the markets. That, partnered with strategic work is good for organic success.