Summary
An overview of Dr. David Rock's SCARF model, a psychological framework identifying five core social drivers of human motivation.
The SCARF Model Explained
Highlights
Core Concepts of the SCARF Model
Developed by Dr. David Rock in 2008, the SCARF model is a neuroscience-based theory that outlines five primary social drivers that influence human behavior and motivation: Status, Certainty, Autonomy, Relatedness, and Fairness.