Summary
Highlights
Anu Lehtinen and Päivi Viinikkala, academic advisors, introduce themselves and two students, Aino and Aleksi. They explain the different study modes available: full-time (päivätoteutus) with daily on-site teaching and independent study, and blended-learning (monimuoto) with 2-4 on-site days per month. They emphasize that while some online elements may be incorporated, full online programs are not currently offered in business administration.
The presentation covers several daytime programs, including the English-taught Business Administration, Financial Services (with specializations in banking, insurance, and investment/real estate), Business Logistics (with procurement and transport specializations), Tourism and Wellness Business, and Financial Management. The unique nature of the Tourism and Wellness Business program as a business degree is highlighted. Students typically complete a common first year before specializing.
Blended-learning options include Library and Information Services, Business Development (in Turku), Sales and Marketing (in Salo), and Financial Management (in Turku). These programs involve 2-4 on-site days per month, usually on specific weekdays. The Financial Management blended program is designed to support the KLT-qualification. The hosts stress that blended learning requires significant independent study despite fewer contact days.
A typical Tradenomi degree spans 3.5 years, with the first year focusing on core business skills. Students then move into their specializations, complete elective studies (up to 30 ECTS), and undertake a professional internship. The curriculum emphasizes practical, project-based learning and collaboration with working life, differing from university education. International exchange opportunities are encouraged, with studies abroad being integrated into the curriculum without extending graduation time.
Tradenomi graduates can work in diverse roles across companies, local government, state agencies, and the third sector, both domestically and internationally, in expert and supervisory positions. The degree's broad applicability allows students to combine their interests (e.g., finance and football). Students Aino and Aleksi share their experiences: Aleksi in Business Logistics and Aino in Business Academy, highlighting the breadth of career paths and the practicality of the studies. Both used prior work experience to fulfill basic internship requirements.
Aino is pursuing an HR-focused internship at Easy, focusing on recruitment, demonstrating how Tradenomi studies can lead to diverse fields. Aleksi works as a transport planner at Läänin Kuljetus, involved in planning and sales for various transport needs, which allowed him to tailor his studies. The students also praise Turku AMK's modern EduCity campus for its excellent facilities, conducive learning environment, and opportunities for networking across different disciplines.
Aino explains the pathway study (polkuopinnot) option, which allowed her to access the program after not being admitted via entrance exams. Pathway studies offer the same curriculum as degree studies but without student aid, costing 400 euros annually. After successfully completing 60 ECTS with a good GPA, pathway students can transition to degree student status. This alternative admission route is a valuable option for many, especially for those who struggle with traditional entrance exams.
The advisors encourage prospective students to utilize the Turku AMK website for detailed information and to contact relevant staff for specific program inquiries. They reiterate that entrance exams are aptitude-based and cannot be directly coached, but past exam questions are available online. They stress the importance of understanding the demands of blended learning and discussing personal circumstances with advisors to ensure a positive study experience. The session concludes with a warm welcome to future students.