Summary
Highlights
Kayley introduces her long-awaited review of Virtue hair products, noting the brand's origin in Raleigh, North Carolina. She explains her new review format, which addresses viewer questions while providing an overview of the products. She clarifies that the products were sent as PR but her review is 100% honest. Her hair, styled exclusively with Virtue products, appears extra lustrous.
Virtue products are available on virtuelabs.com, Sephora, and Dermstore, with international availability uncertain. The entire line is cruelty-free and free of sulfates, parabens, phthalates, synthetic colors/dyes, and gluten. Prices range from $20 to $60, with larger shampoos and conditioners costing $90, positioning Virtue as a high-end brand focused on hair care with a minimalist aesthetic. A helpful quiz on their website assists in product selection for various hair types.
The key differentiator for Virtue is Alpha Keratin 60KU, a pure form of keratin discovered during regenerative medicine research. This keratin is recognized by the body, allowing it to target and repair damaged hair, reducing frizz by 67%, repairing split ends by 95%, increasing thickness by 22%, and boosting color vibrancy by 138% after five applications. This technology also improves wave patterns by enhancing moisture retention and protein balance, leading to genuinely healthy hair rather than just healthy-looking hair.
Kayley addresses the high price point, emphasizing that good products can be found at various price points. She justifies Virtue's cost by attributing it to extensive R&D, quality ingredients, and scientific backing, making it a worthwhile investment. She acknowledges that a full Virtue routine may not be feasible for everyone and plans to highlight key products.
The website quiz helps determine product suitability for fine or thick hair. Kayley notes that most Virtue products are not heavy or weighing, even for her fine hair. She advises proper application amounts to avoid greasiness, highlighting that the products feel more like serums than oils, offering effective moisture without heaviness. She jokes about briefly noticing her backdrop was off-center.
Kayley considers her everyday shampoo and conditioner as must-haves. She uses the Full Shampoo for fine hair, praising its fresh, slightly fruity scent, satisfying lather, and ability to thoroughly cleanse without stripping, leaving her hair soft and well-cleansed. For conditioning, she uses the Recovery Conditioner for her color-treated and damaged hair, noting it makes her hair feel like 'virgin hair' – incredibly soft, shiny, and smooth, without weighing it down. This combo is her current favorite.
The Healing Oil is a top recommendation for its alpha keratin benefits and versatility as both a leave-in and styling product. It's a hybrid between an oil and a serum, offering moisture without weighing hair down. The Six-in-One Styler is another go-to for its lightweight softening, shining, hydrating, strengthening, polishing, and heat protection properties, making it an excellent all-around leave-in conditioner. She initially misidentified the Six-in-One Styler as not a leave-in but corrected herself.
The Un-Frizz Cream is recommended for frizz-prone, thick, coarse, or unruly hair, offering more hydration and humidity blocking than the Six-in-One Styler. The Split End Serum is unique for its ability to actually reseal ends, unlike most silicone or wax-based serums that offer only cosmetic benefits. Kayley demonstrates its effectiveness with before-and-after pictures, highlighting its healing and cosmetic properties.
Kayley discusses Virtue's volumizing range. The Volumizing Primer adds lightweight volume, acts as a pre-styling boost, and provides heat protection without stickiness. The Volumizing Mousse is her new favorite, offering excellent volume, body, bounce, and flexible hold without dulling hair or making it stiff. The Texturizing Spray provides minimal texture and movement, catering to those who prefer a more natural, less aggressive texture compared to other brands.
She reviews additional Virtue products: the Dry Shampoo is ideal for light cleanup, offering a clean, non-gritty feel. The Exfoliating Scalp Scrub, a whipped cream with exfoliating beads, detoxifies and balances the scalp, uniquely acting as a conditioner after shampoo. The Final Shaping Spray provides light, flexible hold, blocks humidity, and adds shine without stiffness. The Restorative Treatment Mask, smelling like an expensive snickerdoodle, is a thick, emollifying mask that deeply conditions and utilizes alpha keratin for hair repair. She mentions the Moisture Defining Whip for waves and curls but hasn't personally tried it. She concludes that Virtue has no 'dud' products and highly recommends the brand, emphasizing the health benefits to her hair, which now feels like virgin hair.
Kayley reiterates her enthusiasm for Virtue products, highlighting the rarity of a line with no 'duds'. She advises purchasing the Healing Oil or Split End Repair Serum if you can only get one product, mentioning the availability of travel sizes. She suggests prioritizing shampoos and conditioners next, as daily hair nourishment is crucial. She advocates for splurging on hair care over styling products, as the unique benefits of Virtue's treatments are unmatched by drugstore alternatives. She emphasizes that her review is unbiased and unsponsored, driven by her genuine belief in the products' ability to transform hair, making it healthier, shinier, smoother, and less prone to frizz and breakage.