Intrapreneurship | A-Level & IB Business

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Summary

This video explains the concept of intrapreneurship, differentiating it from entrepreneurship, providing examples, and outlining how businesses can foster or hinder it.

Highlights

What is Intrapreneurship?
00:00:00

Intrapreneurship is similar to entrepreneurship, encouraging entrepreneurial activity, but the key difference is that the benefits go to the employer or business, not the individual. Examples include Gmail, which originated from Google's policy allowing employees 20% of their time for personal projects, and the PlayStation, developed by a Sony employee.

Intrapreneurship vs. Entrepreneurship: Risk and Reward
00:01:24

In entrepreneurship, the entrepreneur takes the risk and reaps the rewards. In contrast, with intrapreneurship, the company takes on the risk, and the majority of the rewards benefit the business itself.

Encouraging Intrapreneurship
00:02:02

Intrapreneurship needs to be actively encouraged. Methods include allowing employees dedicated time for innovation (like Google's 20% rule), bringing diverse teams together for innovation projects, seconding staff to smaller entrepreneurial businesses, or holding specific innovation competitions like hackathons.

Challenges to Intrapreneurship
00:03:22

Large, successful businesses often struggle with intrapreneurship due to complacency, bureaucracy, inadequate reward systems, or a focus on short-term gains rather than long-term, innovative perspectives.

Fostering an Intrapreneurial Culture
00:04:20

To encourage intrapreneurship, businesses need to cultivate a culture that values and celebrates creativity and innovation among employees. This can include implementing reward systems that share profits or sales from new products and backing employee ideas with investment funds or financial resources.

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