Summary
Highlights
Chris introduces the concept of cold email using platforms like Instantly.ai as an inexpensive and scalable way to reach potential clients. He also recommends creating dedicated newsletters and Facebook groups for 'travel with disabilities' in addition to 'autism passport' to tap into a wider market, suggesting duplication of efforts for better traction.
Eloisa introduces her new business, 'The Autism Passport', a travel agency focused on facilitating international travel and cruises for families impacted by autism and sensory issues. Her goal is to provide stress-free vacation planning, leveraging her experience as a real estate investor and her passion for helping these families.
Eloisa started with a newsletter, 'The Autism Passport', which currently has 45 issues and 51 subscribers, primarily from Facebook posts. The newsletter includes inspiring stories, travel tips for sensory issues/autism-friendly destinations, and spotlights on individuals on the spectrum. She is launching her travel agency, still in training and without a website, but aims to grow it into a concierge service that can eventually fund a non-profit and partner with other autism-serving companies.
Chris suggests strategies to grow the newsletter like wildfire: leveraging LinkedIn newsletters for broader reach, creating her own Facebook group for community building, and integrating calls to action in her emails and newsletters. He emphasizes the importance of channeling existing demand and making her expertise known to her target audience.
Chris advises Eloisa to consistently include calls to action in her newsletter, inviting subscribers to book calls to discuss their travel plans. He suggests hosting monthly Zoom calls to showcase autism-friendly destinations and sharing personal recommendations. He also emphasizes the importance of making her agency services explicit and being proactive in offering assistance rather than passively waiting for clients.
Eloisa asks about using a separate business profile on Facebook. Chris advises against it due to trust issues and Facebook's preference for personal profiles in groups. He advocates for using her personal profile, where her established network can see her new venture, to make her mission known and gather referrals.
Chris recommends using Pocket Marketer's 'Profit Growth Strategist' to discuss newsletter distribution and 'Pocket Copywriter' or 'Email Tool Builder' to craft effective calls to action and email sequences. He encourages Eloisa to upload their conversation recording to Pocket Marketer for more tailored guidance. The core strategy remains: grow the newsletter, build Facebook group community, and make clear offers for her travel services.