Summary
Highlights
Thematic analysis is a process for identifying patterns and meaning in qualitative data. This video will break down the steps from data to narrative, referencing the approach by Virginia Braun and Victoria Clark.
Transcribe audio files if necessary and read through transcripts, actively observing meanings and patterns that emerge.
After familiarization, create initial codes representing meanings and patterns. Reread the data, identify interesting excerpts, and apply appropriate codes, adding new codes as needed.
Bring together all excerpts associated with a particular code to gain a deeper understanding and refine the codes as necessary.
Group related codes into themes. Themes should be nuanced, complex, and address the research question beyond just describing a topic.
Review and revise themes to ensure sufficient supporting data, distinctiveness, clear boundaries, and relevance to the overall analysis. Merge similar themes or remove irrelevant ones.
Craft a coherent narrative from your refined themes, supported by vivid quotes. The narrative should include interpretive analysis and make arguments for your claims.
The video then demonstrates thematic analysis using Delve qualitative coding software, providing a practical example of the steps outlined previously, from importing data to writing the narrative.
The demonstration shows how to familiarize data in Delve, create and apply codes by highlighting excerpts, collate codes to view associated data, group codes into themes, review and revise them, and finally, use the software during the narrative writing process.
The video concludes by thanking the viewer and offering a free trial of Delve software and other resources for learning more about qualitative methods.