GM's 2008 Mistake, The EV Lie & The Collapse of Car Media • Craig Cole | MotoMan Podcast 005

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Summary

Motoman sits down with automotive media veteran Craig Cole to discuss the dramatic shifts in the automotive industry and media. They cover the evolution of electric vehicles, the controversial strategies of major automakers like GM and Toyota, the rise and fall of EV startups, and the turbulent landscape of automotive journalism.

Highlights

Industry Changes and the Shift from Electrification
00:02:18

Craig Cole and Motoman discuss the rapid changes in the automotive industry over the past year, noting a shift away from pure electrification towards plug-in hybrids and conventional hybrids, which appeal to a broader audience. They argue that electric vehicles, while suitable for some, are not practical for all applications like heavy-duty towing.

The Electrified Corvette ZR1: A Halo Car Strategy
00:03:46

Motoman believes the electrified Corvette ZR1 is a positive development for GM, showcasing technological prowess and accentuating the driving experience rather than just being a technological showcase. He suggests GM is employing a 'Ferrari strategy' by limiting supply to maintain high transaction prices and position the Corvette as a competitor to high-end sports cars.

Toyota's Electric Vehicle Strategy: Bet Hedging?
00:16:37

The discussion turns to Toyota's recent embrace of electric vehicles after initially being seen as late to the EV market. The hosts debate whether this is a smart bet-hedging strategy to cover all bases or simply lip service, given changing government regulations and market demands.

Timeless Design vs. Screen Overload in Cars
00:24:09

Comparing the Bugatti Tourbillon's minimalist, timeless interior with physical controls and the screen-heavy interiors of luxury vehicles like the Rolls-Royce Specter and Mercedes-Benz MBUX Hyperscreen, the hosts argue for the superiority of physical buttons and knobs for safety and a sense of luxury. They criticize the trend of moving essential controls to touchscreens.

The Future of Slate Automotive
00:37:17

Motoman and Craig analyze Slate Automotive, an EV startup with a modular design and an affordable initial price point. They express concerns about the viability of the two-door-only model, the original pricing strategy that relied on tax credits, and the challenges of a startup without the established infrastructure and reputation of traditional automakers.

Bugatti Owners and the Quest for Unique Experiences
00:50:51

The conversation shifts to the unique experiences offered to Bugatti owners, highlighting exclusive events like driving on the runway at Cape Canaveral and the Las Vegas F1 track. This illustrates the growing demand for unforgettable experiences over material possessions, even in the ultra-luxury automotive market.

The Evolving Landscape of Automotive Media
00:55:25

The hosts discuss the current turmoil in automotive media, with many publications closing and journalists seeking new roles. They explore how content consumption is changing, with viewers moving away from traditional formats towards more specialized, personality-driven content on platforms like YouTube, emphasizing quality and unique perspectives over speed.

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