Summary
This article discusses India's significant role as the world's second-largest tea consumer, highlighting per capita consumption, promotional efforts by the Tea Board of India, and the potential for growth in the small tea-growing sector, particularly in Assam, driven by increasing domestic demand.
India's Tea Industry: Consumption, Promotion, and Growth Opportunities
Highlights
India's Tea Consumption and Promotion
India is the second-largest tea consumer globally, after China, with over 900 million kg consumed domestically. Despite this, per capita consumption is relatively low at 800 grams. The Tea Board of India is implementing initiatives to boost the domestic tea market and demand, creating growth opportunities for the small tea-growing industry, especially in Assam.
Impact of Demand on Small Tea Growers
A Brought Leaf factory in a district successfully found a sufficient market for its tea. This success paves the way for other small tea growers in the district to cooperatively develop tea processing plants, capitalizing on the increased demand.