Summary
Highlights
The speaker, Brandt, introduces the topic of why men need to be lean and what being lean has taught him about women. He reflects on his past struggles with attracting women, believing he was 'doomed from the start'.
Brandt recounts his gym journey starting in 2022, where he focused on bulking up. He gained muscle but also experienced issues like an inflamed face, acne, and bloating due to a 'dirty bulk' diet and creatine use. Despite some physical changes, he felt his appearance wasn't optimal.
In the summer of 2023, while hooping with friends, Brandt naturally got lean. He was around 170 lbs with a chiseled face and muscle, which drastically improved his success with women, including meeting his current girlfriend. He notes his girlfriend only showed interest after he became lean, despite seeing him when he was bulkier.
Brandt challenges the idea that men need to bulk up to 200 lbs, arguing it's often unhealthy without steroids. He explains that most people at that weight are likely over 20% body fat due to excessive eating, citing examples of unhealthy portion sizes common in daily life.
He shares the story of his friend Joe, who, despite being muscular at 230 lbs, was only attracting women he wasn't interested in. After seeing how 'puffed up' his face looked in photos, Joe decided to get lean. This change led to Joe receiving more attention from attractive women and better social treatment.
Brandt extends the benefits of being lean beyond attracting women, linking it to career opportunities and financial success. He admits to letting himself go in a relationship, gaining weight, and experiencing a dip in income. After an aggressive cut, he became lean again, leading to his most financially successful year due to increased confidence and better video appearance.
He emphasizes that a lean appearance leads to better treatment from women (for instance, in skincare endorsements, as women are the primary buyers) and even from other men. He stresses that maintaining a lean physique keeps a man attractive to his partner, preventing her from looking elsewhere. He concludes by urging men to get lean to experience these benefits.