Factors Influencing Retail Performance Across Multiple Areas

Area 1 experienced reduced customer traffic due to increased competition from convenience stores and food establishments, changing consumer spending habits linked to rising living costs, and frequent rainfall. The non-resumption of school classes also led to lower foot traffic near educational institutions, specifically impacting store 4156 Chelltrum Fuel, which saw a 5% decrease in total sales.

Proper planning, product availability, and customer service were highlighted as crucial for maintaining sales amidst challenges like adverse weather and strong competition. Store 699 Dagupan 5 saw a slight 2% increase despite high tides affecting customer access. Store 4165 Lingayen Bypass increased by 3%, but cannibalization from a nearby O'Save store negatively impacted swing shift sales by an estimated 5K APSD.

Most stores in Area 8 focused on displaying and buffering for the upcoming '7 Eleven day' to recover lost sales, ensuring promotional items were stocked. Despite this, persistent heavy rain during peak hours and monsoon season reduced passerby and tourist traffic, impacting sales. Other factors included strong competition from various local businesses (OSAVE, Alfamart, minimarts, cafés, food stalls), power interruptions, and checkpoints.

Sales maintained positive year-on-year growth primarily due to better weather conditions overall, but category-specific performance suffered. Fast food and fresh food sales dropped due to intense local competition, including a new café. Parking shortages, lack of community events, and heavy afternoon downpours further reduced total revenue. The closure of a nearby reflecting fountain due to persistent rainfall also eliminated a significant foot traffic driver.

The rainy season negatively affected sales, with moderate to heavy weekend rains causing an estimated loss of 8,000 APSD due to competition from Osave and AlphaMart. Nearby schools restricting students during breaktimes also contributed to decreased customer traffic. Afternoon and evening rains led to an estimated loss of 5,000 APSD, though nearby food cart vendors generated additional sales of about 6,000 APSD. Continuous heavy rain and local constructions, like a nearby Jollibee and food carts, significantly reduced foot traffic and impacted the competitive landscape.